Marketing Planning Formula: Goals = Budgets + Priorities

Written By Cody Gutierrez

Annual marketing planning season is here. Before you have any executive growth summits, write down one equation:

Goals = Budgets + Priorities

I've used this at every company I've scaled, & it's the fastest planning tool I know.

Goals: what # are we trying to hit?

Budgets: what are we willing to invest to hit the goal?

Priorities: what do we execute on first?

Each variable should be a tangible operating asset:

- Goals: your OKRs

- Budgets: your budget spreadsheet

- Priorities: your ranked initiatives / marketing plan

Those 3 variables become your survival kit to manage a high-performing marketing organization.

Agree?

(Here’s my LinkedIn post).

- - - - - - - - - - - - - - - - - - - -

I’ll be sharing my 140+ page Revenue Growth Playbook, page by page, for free.

These are the exact same fundamental strategies I’ve used to help scale revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue.

Follow along on LinkedIn or grab the whole thing.

If you want to work with me or hire me, book a call or shoot a DM my way.

Meet Cody Gutierrez, CMO turned Fractional CMO for Hire:

I help $1M-$100M businesses to scale-up profitably. In the corporate world, I earned 9 promotions in 10 years & scaled revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue for the brands I led. Then, I walked away from my executive job (CMO) at a VC-backed startup to build my own portfolio of companies to grow & invest in. Learn about me here.

Download Resume Here

Contact Information:

Cody Gutierrez
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Principles of Demand Creation