Performance Marketing Growth Levers Beyond the Ad Account

Written By Cody Gutierrez

My take: most ad performance doesn’t even come from an ad account.

When ROAS fluctuates, the first move is always to open ad accounts and start pulling levers. That’s a start, but you’ve got bigger fish to fry.

Advertising is just marketing you pay for. Small distinction but this framing has a big impact on overall ROI.

Here are the marketing levers that have the most impact on advertising ROI:

- Creative: the content your target actually sees (video, copy, positioning)

- Destination: where your target lands (website, landing pages, CRO)

- Nurturing: what happens after the click (automations, sales process)

- Media: proper ad account structure, targeting, budget allocation

- Data: good reporting creates insights that drive better investment decisions

First, you need to make strangers want to buy your stuff.

Then, you need to funnel budget to what's working and fix what's not.

The most profitable, scalable & high-volume performance marketing systems I’ve ran for brands have put systematic and continuous improvement into those 5 levers.

Results are night and day better when you do.

As you scale-up as a brand you’ll also want to bring creative and media in-house together. Creative insights drive media decisions and vice versa.

I’ve seen that playbook work well every time.

Agree?

(Here’s my LinkedIn post).

- - - - - - - - - - - - - - - - - - - -

I’ll be sharing my 140+ page Revenue Growth Playbook, page by page, for free.

These are the exact same fundamental strategies I’ve used to help scale revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue.

Follow along on LinkedIn or grab the whole thing.

If you want to work with me or hire me, book a call or shoot a DM my way.

Meet Cody Gutierrez, CMO turned Fractional CMO for Hire:

I help $1M-$100M businesses to scale-up profitably. In the corporate world, I earned 9 promotions in 10 years & scaled revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue for the brands I led. Then, I walked away from my executive job (CMO) at a VC-backed startup to build my own portfolio of companies to grow & invest in. Learn about me here.

Download Resume Here

Contact Information:

Cody Gutierrez
Next

The Marketing Reporting Best Practices for Better Decisions