Marketing Positioning Cheat Sheet

Written By Cody Gutierrez

Here's my positioning cheat sheet I use with every brand to nail their marketing messaging.

Answer 16 questions and you get a Positioning Blueprint, one page that keeps every hire, agency & ad on-message.

- Value Proposition: what do you offer & deliver? how do you help?

- Audience: who are you messaging to? who do you help?

- Descriptor: in 1-2 words, what exactly is your product/service?

- Features: what are the parts & attributes of your product/service?

- Benefits: "what's in it for me? why should I buy? what's the payoff?"

- Credibility/Proof/Authority Points: why trust & believe you?

- Pain Points: what challenges & struggles do you provide 'relief' to?

- Problem/Solution: what problem do you solve? why? in what ways?

- Search & Intent : what searches would you like to be #1 in Google?

- Offer & De-Riskers: how do you mitigate customers' purchase-risk?

- Objections: why do potential customers NOT buy? Prep rebuttals.

- Decision Criteria: how do prospects choose between competitors?

- Triggers: what events cause prospects to shop-around? Get in front.

- Industry Bucket / Biz Model: < 3 words, what business are you in?

- Differentiators: why are you better than other solutions?

- Process: what to expect? what's the path to value?

Examples on how to use it:

- Landing pages: each element is a content section

- Ads: each element is a new creative angle

- Sales: objections become scripted talk-tracks

It’s basically the formula for great messaging, and one of my most used frameworks for growing brands.

(Here’s my LinkedIn post).

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I’ll be sharing my 140+ page Revenue Growth Playbook, page by page, for free.

These are the exact same fundamental strategies I’ve used to help scale revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue.

Follow along on LinkedIn or grab the whole thing.

If you want to work with me or hire me, book a call or shoot a DM my way.

Meet Cody Gutierrez, CMO turned Fractional CMO for Hire:

I help $1M-$100M businesses to scale-up profitably. In the corporate world, I earned 9 promotions in 10 years & scaled revenue 10X for a SaaS brand, 10X for an Ecomm brand & 2X for an agency. Drove $100M+ in net-new revenue for the brands I led. Then, I walked away from my executive job (CMO) at a VC-backed startup to build my own portfolio of companies to grow & invest in. Learn about me here.

Download Resume Here

Contact Information:

Cody Gutierrez
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